Confirmed victory

Manwich launched a series of YouTube commercials featuring male characters who are interested in shopping, theater, and other non stereotypical male activities. Each commercial ends in a violent punch for the lead character and an over dub that says, "It's called a Manwhich."

Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes.

These commercials should be pulled immediately and ConAgra Foods should issue an apology immediately.

Letter to
ConAgra Foods ConAgra Foods Corporate Media
PR Corporate, Commercial Foods, Trade Media Jeff Mochal
PR Grocery, Refrigerated, ConAgra Foods Stephanie Moritz
Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. Your series of advertisements that advocate violence against men who are not stereotypically masculine reinforce and glorify dangerous behavior.

We are writing you to demand that ConAgra immediately remove "Manwich Musical", "Manwich Shoes", "Manwich Hair" and any other ads that advocate violence against non gender conforming men from YouTube and other sites. We also request a public apology for this highly offensive campaign.