As American consumers, and those of us who've grown up savoring the distinct seasoning of Cool Ranch Doritos, the decrease in the amount of seasoning is not simply a minor modification. It is a blatant disregard for the cherished memories and tastes that accompanied so many of our childhoods. What used to be a hands-on taste adventure, where each chip was richly coated in seasoning, leaving behind delightful evidence on our fingertips, has now become an experience more akin to eating bland tortilla chips. Doritos has not just altered a flavor, they have stolen from us a piece of our past, and are denying future generations the chance to create similar memories.

The Cool Ranch Doritos, being one of the top-selling Doritos flavors in the United States, is a snack integral to many American households. According to market research firm IRI’s sales data, Cool Ranch was the third best selling Doritos flavor in 2017. This evidently strong following of consumers deserves the rich and savory flavor memory, not a watered-down approximation.

We are not simply requesting, we are emphatically demanding, that Doritos return to the original recipe of the Cool Ranch Doritos. The crusade for flavor is about more than chips; it's about restoring the taste of our tradition, honoring our collective memory, and ensuring the flavor legacy for those to come. If you too were once a fan of fingers dusted with the distinctive cool ranch seasoning, or believe in preserving flavor histories for future generations, sign this petition. Let's bring back the original Cool Ranch Doritos!