I am deeply concerned about the sexualisation of children in today's society. Our children are daily being exposed to sexual themes on social media, on TV, in music, in advertising and most often than not, without healthy context or wisdom! And now this is even happening in the confectionary market where sexually themed, Candy Kitten Sweets are being sold in Tesco, fully accessible in the sweets aisles, where children are the prime target customer.

These sweets are sold in collaboration with a Netflix programme about sex education and blatantly promote sexual themes. They even include sweets shaped like condoms and feature sexual jargon on the packaging starting off with this line “sex and sweets go hand in hand”. This is not just inappropriate but also dangerous as it normalises adult concepts for young minds that are simply not ready for them.

The candies need to be removed from all areas that target children, as they clearly promote adult themes unsuitable for their age group. And Candy Kitten needs to ensure all retailers that stock these sweets do the same. We must protect our children from premature exposure to such themes and ensure they grow up with a healthy understanding of sexuality.

Let us stand together against the commercial exploitation of our children's innocence by demanding that Candy Kitten Sweets and partnering retailers stop marketing these products towards them. Please sign this petition if you believe in creating a safe environment for our kids where they can grow at their own pace without being forced into adulthood prematurely.