As a dedicated Ulta Beauty customer, I, alongside hundreds of others, took time off work hoping to experience the magic of Ulta Beauty's convention. We believed it was an opportunity where loyal customers like ourselves would get a chance to explore the latest beauty trends and products in an intimate and inclusive setting. However, we were significantly disappointed to discover that a substantial number of tickets were gifted to influencers, leaving many genuine customers without a chance to attend.

Ulta Beauty conventions should prioritize those who support the brand day in and day out. It's frustrating for devoted patrons to feel sidelined in favor of influencers who often get freebies and lucrative deals elsewhere. This practice not only feels unfair but alienates the core customer base who spend their hard-earned money on Ulta products.

Ulta Beauty, as a beloved brand, has the power and responsibility to celebrate its loyal clientele by creating a separate convention exclusively for influencers. This would ensure that during the public event, genuine customers could have an undistracted and engaging experience without feeling overshadowed by the significant presence of influencers.

A dedicated influencer-only event allows for targeted collaborations and publicity, while a public-only event offers a genuine experiential opportunity for Ulta's everyday patrons. Such a separation can enhance customer satisfaction, improve brand loyalty, and create a balanced environment where every stakeholder feels valued.

Let us urge Ulta Beauty to recognize this necessity and implement a dual-event model moving forward. This change can bring equity to Ulta's convention approach and reinforce the importance of every sector of their fan base.

Sign this petition to call upon Ulta Beauty to inaugurate a separate convention for influencers and a distinct event for its customers. Let's create a more inclusive beauty community where all attendees feel seen and appreciated.