Dear Trek Bikes and John Burke,
Working towards racial equality is more than talk, as you have stated. Committing to a plan also means committing to transparency. 

So, now, we are ready to hold you accountable, and in order to do that, we need you to publicly state your plan as more than words. We want dates, numbers and funding sources:

A detailed timeline of the $2.5 million you plan to invest over ten years into a new retail management and bicycle mechanics training scholarship program that will provide a career path for 1,000 people of color. 

Will these be full time positions with benefits? 
Will they be paid a liveable wage?
Is this number referring to the amount of retained employees?  
What is this metric specifically attached to?

A detailed timeline of the $5 million you plan to invest over the next 3 years in order to establish new bike shops in underserved neighborhoods with the goal of building 50 stores in ten years using our DreamBikes model and lessons.

Do you plan on building new shops from the ground up or acquiring independent, local bike shops?

Establish a $1 million community investment fund. 

Where will the funds come from? Will these funds serve as grants or loans? Trek is notoriously known for front loading IBDs and then swallowing up their business. 
What if a person of color wants to open up a shop in a non-underserved community? (Being a person of color does not equate to being poor/or living in a low-income community.)
How much do you plan on investing in this action item? 
How will the vetting process of who is awarded these funds work? 
Why only $1 million when Trek makes over $900 million a year?

 
Establish a scholarship fund to equip 25 NICA (National Interscholastic Cycling Association) teams of children from diverse ethnic backgrounds for the next ten years.

Where will the scholarship funds come from? 
Will you also help equip NICA with the resources to either hire a staff to manage the new 25 teams or the tools necessary to train enough parent and community volunteers to ensure the programs run smoothly and are sustainable?
Will you push NICA to adopt spending caps to lower barriers of entry to all racers? 
How will you help diversify NICA when it’s racing is very focused on those living in suburbia?
What is the plan to ensure socio-economic diversity among participants?

Trek will create a more inclusive culture. For a company that has over 2000+ employees and prides itself on inclusivity, we are asking:

Why now? Why wasn’t this process wasn’t already implemented?
 What percentage of your current employees are non-white and non-male?
What are your current demographics numbers and what is your target for hiring? How will you measure success?
What will the training look like? Will it be awareness or behavior-based? Didactic or process-based? Will it be repeated annually?
To make a commitment to including Black, First Nations, and other people of color in adverts, web content, and pop.

Trek employees will now have access to paid time off to volunteer for non-profits that build our communities. 

Why is community service being framed as activism? 
How will Trek respect and hold space for internal Trek voices?
 What about non-cyclist employees who wish to address issues outside of cycling? 
Will the time-off be granted outside of their allotted vacation and sick time?
 Will employees be eligible for worker protection while volunteering?
What defines a Trek employee? Who will this allotment be granted to?
 What are the metrics in which you will determine whether or not a non-profit qualifies for paid volunteer work under this new policy?

Lastly, the original ask from the cycling community is divesting from contracts with police and secret service agencies. 

Fuji made an announcement, stating they would be pausing police contracts until a conversation was had which leaves room for Trek to move in, and assume current police contracts. Given the current political climate and Trek’s alleged care for the community, we wonder if Trek will hear what their customers are saying or instead choose profit over people’s lives and the safety of entire communities. If you are unaware of the petition that has been circulating, there are over 5,000 people, many of which are Trek customers, who believe that if you continue to support these agencies by selling them bikes and equipment that you are continuing to be complicit in racism and police brutality. 

So we ask again, where do you stand on divesting from contracts with police and secret service agencies? We will not accept that Trek does not sell bikes to police that Trek Stores sell to police. This is your brand. In this very specific instance, you get to control where and how it is represented.

Is this what you want the Trek Bikes legacy to be? 

See full response here: Response To Trek

Feel free to also share this with John Burke and Chad Brown, the CEO and CFO of Trek Corporation.

John's email is: j.burke@trekbikes.com

John's Instagram
Chad's Instagram

And as a reminder, do not donate to Change.org. We can give you a list of organizations to donate to and will be unrolling a direct donation link soon!

Thank you all for your support~