The word "negro" has an awful historical context it entails. And yes we all know "negro" is Spanish for black. However, Hispanic  Americans don't have a full understanding of the pain experienced by the black community having to show children "negro" colored crayons after explaining to them the hardships their ancestors faced with racial slurs like "negro" and segregation only a few decades ago. What's more important? The slight satisfaction of Hispanic Americans to see "negro" on their crayons (when a majority of them understand English anyway) or the pain of people of color having to see a racial slur every single day? It would be more beneficial to black Americans to remove the word than it would be harmful to Hispanics in the US. I believe consumers can stand up for what is right and boycott these companies and/or demand change by law