Since the game came out there has always been the problem of players not hitting each other within arena solely based on Guild, Friends List, group, etc.  A few months ago it got out of hand and Top Arena in global (and possibly other servers) has literally turned into Group A vs. Group B.  

My proposal is to change Arena to remove both the picture and name of the players on the list.  Player names can be displayed afterwards if necessary however removing them from the player list will lower the chance of arena being group focused.  This can be a small stepping stone towards a better and more FAIR arena system.