At the end of 2018, Lauren Jauregui, ex-member of Fifth Harmony released her solo single debut, "Expectations". The song was not promoted the way it deserved. Then, at the beginning of 2019, Lauren released More Than That. As you expect, it was not promoted either. A year later, on 2020, she starts her new era, the introducing era for her debut album, LJ1. Lento is the name of the first released song of her debut album. 

We, the fans, have been struggling with the promotion since the beginning of Lauren’s solo career. It’s the only thing we ask for. The fans streaming and the spread of word isn’t enough this time. So, that’s the reason why we are doing this.

The most rational solution is directly related with her label. We exhort them to push Lento and all her upcoming songs to be promoted globally as they deserve. Lauren’s label is one of the most biggest and powerful labels in the music industry. So what we need is the song being sent to RADIOS, advertisement in highly recurried streets (like 5th avenue in New York). 

Sincerely, The Coven.