Africa loses 4 elephants to poachers EVERY HOUR, EVERY DAY of the year. It is estimated that less than 300,000 survive today. Africa loses 3 rhinos to poachers EACH DAY; of the 5 species of rhino, less than 25,000 survive today.
More than 35,000 elephants are being killed every year so their tusks can be carved into ivory trinkets. A rhino is slaughtered once every 9-11 hours for its horn. Their only hope for survival lies in an immediate end to the ivory and rhino horn trade (both "legal" and "illegal") and the chance to recover from decades of mass slaughter.

 These remarkable and highly intelligent animals are being cruelly slaughtered in the most inhumane ways, with poachers often hacking off their tusks or horns while they are still alive. The agony these helpless creatures endure, and – especially for elephants – the anguish for their surviving family members, is unimaginable. Elephants have close family bonds and rely on the elders of their group to lead and teach them; when these are killed, the herd is left devastated and shattered, and if babies lose their mother they often will not survive either.

The upsurge in the killing spree over the last 8 years has been driven by the demand for ivory and horn in Asian countries – China is the biggest consumer of ivory (70% of the world’s ivory ends up as trinkets for the Chinese middle class), and Vietnam is the main consumer of rhino horn.

The money made from the illicit trade in ivory and rhino horn supports terrorist organizations in Africa and fuels civil strife and instability. Wildlife crime is estimated at $20 billion per year. The problem has become a global one, as trans-national criminal networks and heavily armed poaching gangs coordinate the bloody chain – from killing the animals, to smuggling their body parts for export, to selling them in outlets all over the world.

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