The citizens of Florence want the old logo back! The Mayor and Council outsourced a Birmingham-based design company allocating 25,000 dollars of taxpayer money and this is the best they could come up with? The people have spoken and we give this logo an F! 

Why not use a local branding agency or utilize talented UNA students in related majors who could have been given scholarship opportunities to help create a new logo? Or a healthy competition between local high school students? According to WAFF 48 News, “Leaders say they didn’t go with a local designer because they wanted a fresh, more objective point of view.” The citizens collectively agree the City of Florence should be better stewards of taxpayer money. It’s time to go back to the drawing board on this one. Or here’s a new thought: just keep the previous logo! 

Per the City of Florence- “In August 2021, the Mayor and Council set out to lead a branding and marketing campaign that reflects the modern day feel of our beautiful town and encourages residents, businesses, and visitors to truly see what Florence has to offer. As a result, they have encapsulated the essence of Florence in a simple, fun, attractive logo paired with an invitation to “Live for More.” Mayor Betterton and the Florence City Council proudly announce the new logo and tagline for the City of Florence, Alabama.”