Return Boomerang To Its Original Programming
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As you may or may not be aware, Boomerang is the sister channel to Cartoon Network, both subsidiaries of the Turner Broadcasting System. Originating as a programming block on Cartoon Network in 1992, Boomerang aired classic cartoons for the duration of its block. After becoming its own channel on April 1, 2000, Boomerang was the only channel dedicated to airing nonstop classic Hannah Barbera, Warner Bros, and in recent years, Cartoon Network cartoons (examples being Yogi Bear, Magilla Gorilla, The Flintstones, The Jetsons, Top Cat, etc).
Boomerang, however, began to drift from its original premise over the years. The channels slogan "It's all coming back to you!" made less and less sense, as newer shows such as Puppy in My Pocket: Adventures in Pocketville and Mixels began airing on the network, shows that have no place on a channel dedicated to classic cartoons. Ever since the 2010s, classic shows like Wacky Races and Atom Ant began to fade out of the channel's programming, while newer shows such as Chowder and The Garfield Show began joining the bunch. This trend of channel drift continued until Boomerang was ultimately rebranded on January 19, 2015.
Ever since Boomerang was rebranded, the channel has arguably become a shell of its former self. Around 80% of classic cartoons never aired again on the network, and shows like The Flintstones and The Smurfs only sometimes get graveyard slots (around 1-4am). Turner Broadcasting announced that the reason Boomerang was rebranded was to become a "second flagship" to Cartoon Network. Whether or not this goal was achieved, Cartoon Network's influence on Boomerang can be clearly seen if one were to view Boomerang's schedule; shows that currently air on Cartoon Network air on Boomerang, which may I remind, is a channel dedicated to CLASSIC CARTOONS. Uncle Grandpa, The Powerpuff Girls 2016, OK K.O.! Let's Be Heroes, and other new shows like Grizzy and the Lemmings all take up daytime slots. Teen Titans Go! and The Amazing World of Gumball even show up in Boomerang's schedule. The only classic shows that air during the day is Tom and Jerry, Looney Tunes (6am), and Scooby Doo - Mystery, Inc. (if you can even call that a classic cartoon). It should be noted that some classics do show up on Boomerang's schedule from time to time, but their appearances are always temporary and scarce.
The deconstruction of Boomerang's programming is not the only change the channel has went through during its rebranding. For example, the logo. Boomerang's logo was originally the world "Boomerang" in a classic blue font, but the 'B' was in the shape of a boomerang, so the logo made sense and was clever. The new Logo is a 3 sided black and white block with a 'B' on top and the words "Boom" and "erang" on the sides. The 'B' is not in the shape of a boomerang, and the logo is clearly a copy of Cartoon Network's logo. It is not only uninspired, but completely lacks any creativity, and looks like it was completed in about an hour. The way "boomerang" is split up is also very odd; what is an erang? Another example of Boomerang's changes is the bumpers. Originally, Boomerang's bumpers were tin toys of the characters in the shows on the channel, moving around and interacting with each other. There was also clever bumpers that had the 'B' from the Boomerang logo performing tasks. Nowadays, the bumpers are yellow, purple, and pink blocks moving around while a character from whatever show is airing moves around with them. While the design does look cool in my opinion, it seems like the type of bumpers that would be on a pre-school program, not on a channel that was designed for baby boomers. This idea of Boomerang becoming more babyish is reinforced by the announcer, who is a 12 year old kid named Collin Dean. Meanwhile, the announcer was originally an adult male with a charming voice (whom I prefer as the announcer).
As I have explained, Boomerang has slowly devolved from a channel dedicated to classic cartoons for baby boomers, to Cartoon Network's dumping ground. The channel has completely changed from what it used to be, and that is something I and many other people are not okay with. Boomerang should be a hub for classic cartoons, and in order to return the channel to its former glory, I have created this petition to bring back Boomerang's classic scheduling. There have been other petitions with the same goal as mine, but I want this petition to actually matter and not fade into obscurity like the others. If you agree with my opinions, please sign this petition. With enough votes, we can show the Turner higher-ups, most notably Christina Miller, that we are not okay with how Boomerang has drastically changed into a Cartoon Network clone.
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