Rhino poaching (especially across Africa) has reached unprecedented levels; most rhino species across the world are highly endangered and the current poaching pressure has arisen largely as a result of demand for rhino horn in China. Similarly elephant poaching across Africa has now reached levels not seen since the 1980's, also driven by demand for ivory from China. Recent estimates suggest 35,000 elephants are now being illegally killed in Africa per year. This is unsustainable. An international outcry is now required to force the Chinese government to stop the illegal trade in rhino horn and elephant ivory before it is too late