Save the Vision for South Broad!

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Just as a new vision for South Broad Street has been announced and acclaimed, a developer is putting that vision in jeopardy. Should the developer get his way, the quality of life in and around South Broad and St. Elmo will be at risk, the opportunities for economic growth in the area will be diminished, and potential tax revenues will go away forever.

The developer’s plan is to put in a store with a massive parking lot in front, just as they would in a strip mall in the suburbs. Doing that in an area that has strong potential to increase in value dramatically in coming years is short-sighted.  Sprawl development provides 25% or less of the tax revenue that mixed-use development brings. We are not against having a Publix but rather the proposed style of Publix. A suburban-style Publix with a sprawling parking lot doesn’t belong on South Broad, but the more urban model that Publix has successfully followed in other cities does, like this one in Knoxville.   Click on the slideshow below to see more details.

 South Broad Rezoning Details

The final Riverwalk section is scheduled to run directly adjacent to this site and will connect the St. Elmo, Mountain View Court and the 100 @ South Broad neighborhoods to each other, to the South Broad mixed-use corridor, and to Downtown.  The rezoning the developer has applied for will jeopardize the future of responsible development on South Broad—improvements that will have a positive impact on livability and on the tax base, that will promote walking and bicycling and a stronger sense of neighborhood. The rezoning would also set a precedent that could apply to the entire South Broad district. We do not want strip malls on South Broad. We do not want more fast food restaurants and gas stations. We want an attractive setting that will encourage new residential and mixed-use development and improve our lives and the lives of our children and grandchildren.

Sign this petition to to ask our community leaders to reject the rezoning request and require the developer to build according to the adopted and established urban plans and zoning for this great urban street.


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Bertran Kuyrkendall needs your help with “Chattanooga/Hamilton County Regional Planning Authority: Save South Broad Street”. Join Bertran and 1,060 supporters today.