Dawn Dish soap has been a near perfect mild soap for decades. For many, Dawn was the gold standard. It was gentle, cleaned whatever you needed it to, and could be used on pets or wild animals trapped in oil spills.

Proctor & Gamble recently changed their formula to a "New Clean Scent" and it stinks! It smells like foul toilet bowl cleaner and is no longer a pleasure to use. Sure, it may clean stuff, but at the expense of being nauseated. Millions of people with allergies and sensitivity to harsh scents will soon be switching to another brand in short order.

It was not broken and did not need to be fixed.

Tell Proctor & Gamble to bring back the original and stop messing around.