Change BACK the vegan Magnum recipe - no more soy!

Recent signers:
Scurr Julie and 19 others have signed recently.

The issue

For our entire lives, people with multiple severe allergies face the problem of finding food that we can not only tolerate but ENJOY. For vegans, too, this is a major issue. Finally the Vegan Magnum changed things, but now those with soy intolerances are suddenly unable to enjoy Magnums all over again.

High prices don't matter when you're stuck eating bland food constantly. Even if the pea protein Magnums were realised alongside the soy onces at higher prices, as long as they were still available it would make a huge difference to inclusion of anaphylaxis-affected kids.

How many kids have to grow up without ice creams? This is about more than a recipe. This is about inclusion. BRING BACK THE PEA PROTEIN MAGNUMS.

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My story: I'm 16 and for the first 13 or so years of my life I've gone out with family on hot days and had to watch sadly while my sister enjoyed ice creams. Finally the vegan magnum came out and I enjoyed them so much! Now with the soy recipe I can no longer tolerate them and I am devastated. I'm allergic to dairy, peanuts, eggs, wheat, soy, and pistachios and for once I had an easy dessert that I could enjoy just as much as my sister enjoyed normal magnums. Now I'm back to being stuck with plain lemonade icy poles. BRING BACK THE PEA PROTEIN ONES, they're accessible to EVERYONE. 

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Recent signers:
Scurr Julie and 19 others have signed recently.

The issue

For our entire lives, people with multiple severe allergies face the problem of finding food that we can not only tolerate but ENJOY. For vegans, too, this is a major issue. Finally the Vegan Magnum changed things, but now those with soy intolerances are suddenly unable to enjoy Magnums all over again.

High prices don't matter when you're stuck eating bland food constantly. Even if the pea protein Magnums were realised alongside the soy onces at higher prices, as long as they were still available it would make a huge difference to inclusion of anaphylaxis-affected kids.

How many kids have to grow up without ice creams? This is about more than a recipe. This is about inclusion. BRING BACK THE PEA PROTEIN MAGNUMS.

-

My story: I'm 16 and for the first 13 or so years of my life I've gone out with family on hot days and had to watch sadly while my sister enjoyed ice creams. Finally the vegan magnum came out and I enjoyed them so much! Now with the soy recipe I can no longer tolerate them and I am devastated. I'm allergic to dairy, peanuts, eggs, wheat, soy, and pistachios and for once I had an easy dessert that I could enjoy just as much as my sister enjoyed normal magnums. Now I'm back to being stuck with plain lemonade icy poles. BRING BACK THE PEA PROTEIN ONES, they're accessible to EVERYONE. 

The Decision Makers

Peter ter Kulve
Peter ter Kulve
CEO, The Magnum Ice Cream Company

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Petition created on 24 October 2025