“How did I forget to mention this? Last year, Hollywood Beach was named the #4 beach in the U.S. by TripAdvisor—earned media that cost nothing. Now it’s #3, and Fort Lauderdale Beach is #8, both in the top 10. And what did Stacey Ritter do? Nothing. No celebration, no invite for TripAdvisor, not even a social media post. It’s like she doesn’t even like Hollywood Beach. Total incompetence. This was a huge win, and she completely dropped the ball. #HollywoodBeach #FortLauderdaleBeach #TripAdvisor #EarnedMedia #DoBetter”