Take Down Sexist Billboard In NYC
Earlier this month, apparel and underwear brand Calvin Klein put up a new billboard advertisement in Soho, New York City for its Spring 2016 #MyCalvins campaign.
We are asking that the CEO and management at Calvin Klein (and their parent PVH Corp.) do the right thing and remove this offensive billboard IMMEDIATELY.
The advertisement shows actress Klara Kristin in her Calvins with the text “I seduce in #mycalvins”, directly alongside male rapper Fetty Wap with the text “I make money in #mycalvins”.
The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners. Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country.
Is the message of Calvin Klein that women are only good for seduction? Are we stuck in the 1950s? Are these the values of the Calvin Klein brand?
We believe women can do anything, and that we should take every possible opportunity to teach and remind all women of that. Anything less, in this day and age, is irresponsible marketing.
We should be illustrating that women do more than simply “seduce”. At ThirdLove we believe that no matter the different roles a woman takes on during the day, her lingerie should make her feel confident, sexy and ready to be the best at her job, as a friend, wife or partner, mom, or CEO of a company.
We're not the only ones shocked by Calvin Klein. A mere 2.6 miles from their headquarters, New Yorkers we interviewed had plenty to say.
We are asking that Calvin Klein do the right thing and remove this offensive billboard. And recognize your customers for who they really are: amazing women who can do anything.
Women deserve more respect, and they certainly deserve more than what they’re getting from companies like Calvin Klein.
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