It has come to our attention that Anheuser Busch intends to discontinue the production of Stella Cidre. This exceptional product has been a favorite of cider lovers across the globe and significantly contributes to the unique product range of Anheuser Busch. It is not only a beloved beverage, but also an integral part of numerous festivities and social gatherings.

Stella Cidre, with its distinctive crisp taste, saw a sales growth of 34% in the first quarter of 2020 (source: Beverage Digest), indicating a strong fan base. The discontinuation would therefore not only disappoint the ardent supporters of Stella Cidre but could also impact the market position of Anheuser Busch negatively in the long run.

We, the fans and consistent consumers of Stella Cidre, request Anheuser Busch to reconsider their decision. Due to its popularity, discontinuing Stella Cidre could lead to a potential loss in customer loyalty and adversely affect their diverse and successful product lineup.

Please show your support and join us in convincing Anheuser Busch to reverse their decision. Sign the petition today.