The Gold Coast has built its reputation on tourism, ambition and bold development. To stay competitive with global destinations, we need projects that attract international attention and real economic activity. The proposed Trump Tower development has the potential to do exactly that.

Major branded towers are not just buildings. They act as tourism drawcards. A globally recognised name attracts international visitors who may not otherwise consider the Gold Coast. High-end developments bring conferences, events, international media exposure and high-spending travellers. Those visitors don’t just stay in one building. They dine in local restaurants, shop in local stores, book tours, and support attractions across the region. That spending flows directly into small and family-owned businesses.

The employment impact would be significant. Large-scale developments create hundreds of construction jobs over multiple years, supporting tradies, apprentices, engineers, suppliers and subcontractors. Once operational, a luxury tower requires ongoing staff in hospitality, property management, maintenance, security, retail and administration. These are long-term local jobs that provide stable income for Gold Coast families.

Importantly, projects of this scale also stimulate indirect employment. Increased visitor numbers mean more demand for transport services, tour operators, food suppliers, cleaning services and local contractors. The economic ripple effect extends far beyond the building itself.

The Gold Coast competes with destinations like Dubai and Miami for global tourism and investment. Signature developments help cities stand out in a crowded market. A Trump-branded tower would place the Gold Coast firmly in international conversations about luxury travel and property investment.

This proposal represents private investment into our city at a time when economic growth and job creation matter more than ever. It deserves a fair and transparent assessment based on economic benefit, employment opportunities and long-term tourism growth.

If you believe the Gold Coast should continue to grow, attract global visitors and create meaningful local jobs, add your name in support of this development.