Bud Light responds/some closing thoughts
May 24, 2016 — A week after we first posted this petition, we have now finally heard from all of High on Life’s “corporate partners.” Bud Light reached out to the Montana Mint, and not surprisingly, gave a similar answer to the other companies the travel bloggers listed on their website. In short, Bud Light has done business with the group in the past, they were not involved in this current trip, and they won’t do business with them in the future.
So what does this mean for the over 21,000 of you who signed this petition? What have we accomplished to help our national parks?
We think a lot.
Thanks to your support, this petition and this effort have provided the public two things that will help protect the parks going forward: (1) a lesson on the importance of preserving our parks and (2) a strong deterrent from repeating High on Life’s actions.
On education: Rangers try to educate visitors about proper protocol when they enter the park. Sadly, many visitors do not pay attention to this information. With the international news coverage and social media dominance the High on Life story received, more people than ever before have read about and thought about acceptable national park behavior. That is an amazing thing.
On deterrence: Some people choose to blatantly ignore the rules of the park (High on Life for example). For them, education is not enough. To deter this type of behavior, there must be repercussions like criminal penalties and, in the case of travel bloggers, pressure on their corporate partners to pull their funding.
Because of their actions, we find it hard to believe High on Life will be able to secure corporate sponsorship ever again. We also hope companies like Red Bull and Bud Light will do further due diligence before going into business with travel bloggers in the future.
Our national parks are special places. It is a privilege to enjoy them, and it is all of our responsibility to protect them.
For your reference, the Yellowstone Insider has a nice summary of the legal charges against High on Life and the (unlikely) chance of extradition: http://yellowstoneinsider.com/2016/05/21/feds-unlikely-to-extradite-high-on-life-boys-for-walking-on-grand-prismatic-spring/
BLM is investigating High on Life’s water skiing on the Utah Salt Flats: http://fox13now.com/2016/05/23/blm-to-investigate-high-on-life-groups-water-skiing-stunt-on-salt-flats/
Lastly, if you want to make an immediate positive impact on our national parks, consider donating to them here: https://www.nps.gov/getinvolved/donate.htm
- team Montana Mint
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