Pull all beer with the tagline "The perfect beer for removing 'no' from your vocabulary for the night"
This petition had 21,213 supporters
Shared last night on Imgur, Bud Light's most recent marketing campaign includes an obvious and dangerous stab at consent culture. Some Bud Light bottles read:
"The perfect beer for removing "no" from your vocabulary for the night" with the hashtag #upforwhatever making a guest appearance below this new tagline.
Folks were already calling Bud Light out for promoting rape culture through this hashtag. So it’s surprising that the brand is blatantly linking their product to sexually assaulting people while under the influence of alcohol.
Although Bud Light has said this campaign “missed the mark,” they haven’t committed to pulling existing products with this phrase from store shelves.
That’s why I’m calling on Bud Light to pull the plug on this marketing campaign, take existing product off the shelves and commit at least $20,000 to consent education in Canada and the United States.
Bud Light can push out a deluge of "but you're misunderstanding our intentions" press releases, but there is no room to beg off with ignorance. This campaign is a deliberate pandering to the rape culture that too often includes the abuse of alcohol and drugs.
Beer sales are not worth the green-lighting of rape culture. Beer sales are not worth encouraging people to side-step essential consent conversations. Beer sales are not worth the sexual assaults that will happen as a direct result of this marketing campaign.
This marketing campaign is an unfortunate push back against the necessary work happening to encourage and normalize consent culture. As we begin to inject the concept of consent into our sexual education curriculum, and post-secondary schools are being held accountable for rampant rape culture, Bud Light is setting up a cheering section for the unfortunately large number of people who resent the inroads being made in the global conversations around consent.
Today: Lyndsay is counting on you
Lyndsay Kirkham needs your help with “Bud Light Beer: Pull all beer with the tagline "The perfect beer for removing "no" from your vocabulary for the night"”. Join Lyndsay and 21,212 supporters today.