Britax is repeating the same offensive mistake that landed NASA’s Matt Taylor in trouble in 2014. One of Britax’s website background is of an individual with a tattoo of a sexually objectified female comic book character icon. The image can be found on a "core beliefs" rotating banner at this url: https://us.britax.com/pages/overprotect/

Admittedly one has to have the width of the browser window extended to be able to view the whole image, but it did get me thinking. If society can roast a NASA scientist for wearing similar images of sexually objectified women on his shirt, why should we tolerate this imagery on a baby products website?

I don’t care if you make products that save children, your promotion of that tattoo is sexist and ostracizing. We must shame Britax into removing this banner and apologize for its actions! #ta2gate