📣 Petition Summary:

We, the residents of Tamworth and the wider New England region, are calling on Sephora Australia to bring a store to Tamworth, NSW. With the closest Sephora store over 3 hours away, regional beauty lovers are unfairly burdened with limited access to professional-grade skincare and makeup. It’s time we got the same opportunities as metropolitan areas

.To Sephora Australia,

 

We, the undersigned, respectfully request that you consider opening a Sephora store in Tamworth, New South Wales.

 

Tamworth is the largest city in the New England region, with a growing population of over 65,000 residents in the Tamworth Regional Council area – the majority of whom are women across all age demographics. This includes teens and young adults attending high school formals, working professionals, brides and bridal parties, retirees who value self-care, and the local Indigenous community – all of whom deserve access to premium skincare and makeup products in-store, not just online.

 

Currently, the nearest Sephora is located over 3 hours away by car in Newcastle – an unrealistic and costly trip for many locals. Online shopping isn’t always suitable, particularly for skin tone matching, testing formulas for sensitive skin, or receiving urgent supplies for booked events.

 

Tamworth’s thriving event culture – from year-round weddings, school formals, music festivals like the Tamworth Country Music Festival, and major horse events – means there's a constant demand for high-quality beauty products.

 

Our local makeup artists and beauty professionals are also struggling to find reliable, high-end supplies without lengthy shipping delays or hefty costs. A Sephora store would not only serve local consumers but also support small beauty businesses, salons, and creatives in the region.

 

We believe Sephora would thrive in Tamworth and become a hub for regional beauty – an inclusive and inspiring space for makeup lovers of all backgrounds and ages.

 

We ask Sephora to invest in regional communities. Bring beauty access to Tamworth. Bring Sephora home.

 

Sincerely,

The Undersigned