Like many residents of Berkeley, I am a lover of good ice cream. Yet, I have struggled to find that delight in our city. I was fortunate enough to try Salt and Straw in San Francisco, and I was instantly in love. The unique flavors and the creamy consistency were a revelation, unlike anything I could find in Berkeley. The problem is, I hate driving into SF just to enjoy my favorite dessert.

Salt and Straw, founded in 2011, has made a reputation for itself as a premium ice cream brand with a cult following. They specialize in unique and inventive flavor combinations, using organic and locally sourced ingredients (Source: USA Today, 2019).

Having a Salt and Straw in Berkeley is not just about offering a place for people like me to satisfy our cravings. It's also about supporting responsible businesses that care about food production's impact on the environment. The absence of such a beloved brand in our city is reflective of a gap in the market that clearly needs to be filled.

By providing Salt and Straw a home in Berkeley, we are not only improving our local ice cream scene but also contributing to a sustainable and responsible food culture. It's high time our gastronomes and environment-conscious citizens had an ice cream store they can love and be proud of.

Please join our efforts to bring Salt and Straw to Berkeley. Your signature can make a difference. Sign the petition now.