Pregnant women across the UK are being pushed out of high street fashion.

Major retailers such as John Lewis, Primark, Marks & Spencer, Next, and Matalan have steadily removed maternity clothing from physical stores, forcing pregnant women to shop online only.

Pregnancy is not one-size-fits-all. Bodies change quickly, sizing is unpredictable, and comfort is essential. Expecting women deserve to:

Try clothes on in person

Feel fabrics and fit

Buy clothing immediately when they need it

Shop with dignity, not frustration

Shopping online may be convenient for some, but it should not be the only option — especially during pregnancy, when comfort, confidence, and accessibility matter more than ever.

By removing maternity ranges from stores, retailers are:

Excluding pregnant women from the high street

Making shopping more stressful during an already demanding time

Treating maternity wear as an inconvenience instead of a normal part of life

Pregnancy affects millions of women every year. Maternity clothing is not a niche luxury — it is a necessity.

We are calling on major UK retailers to:

Reintroduce maternity clothing ranges in physical stores

Ensure pregnant women have the same in-store shopping experience as everyone else

Stop sidelining maternity wear to online-only sections

Pregnant women deserve to be seen, supported, and included — on the high street, not hidden behind a screen.