Bring Harry Potter & Starbucks Co-Branded Merchandise to the United States


Bring Harry Potter & Starbucks Co-Branded Merchandise to the United States
The Issue
I am a diehard Potterhead, part of a community of millions across the United States that unite under the banner of our beloved wizarding world. Just like other fans, I wear my passion for Harry Potter on my sleeve, always eager to let it blend with my daily life and habits, like getting my dose of caffeine from Starbucks. I was thrilled to learn that Harry Potter & Starbucks co-branded merchandise is currently available in South Korea, a fusion of a unique fandom with a popular global brand. However, these products are not yet available in the U.S.
It is quite surprising considering that Starbucks is a Seattle-based company and Harry Potter has a broad, ardent fanbase in the U.S., with about 73% of Americans knowing what Harry Potter is according to a YouGov study. The lack of such merchandise here clearly signals a massive missed business opportunity for Starbucks and deprives Potterheads like myself the joy of enjoying our fandom in yet another dimension.
By bringing this co-branded merchandise to the United States, Starbucks and the Harry Potter franchise would not only cater to the evidence-based demand but also further bolster their brand image and revenue. This move would indeed be a win-win situation - for the brands that we love and for us fans who would get to indulge in this unique experience.
It's time to raise our voices and let Starbucks, along with the Harry Potter franchise, know that it's time to expand their co-branded merchandise offering to the United States. Please sign this petition and join the campaign. Let's add a little more magic to our daily coffee run. These are not just products; they are an experience that we Potterheads in the United States deserve too!

3
The Issue
I am a diehard Potterhead, part of a community of millions across the United States that unite under the banner of our beloved wizarding world. Just like other fans, I wear my passion for Harry Potter on my sleeve, always eager to let it blend with my daily life and habits, like getting my dose of caffeine from Starbucks. I was thrilled to learn that Harry Potter & Starbucks co-branded merchandise is currently available in South Korea, a fusion of a unique fandom with a popular global brand. However, these products are not yet available in the U.S.
It is quite surprising considering that Starbucks is a Seattle-based company and Harry Potter has a broad, ardent fanbase in the U.S., with about 73% of Americans knowing what Harry Potter is according to a YouGov study. The lack of such merchandise here clearly signals a massive missed business opportunity for Starbucks and deprives Potterheads like myself the joy of enjoying our fandom in yet another dimension.
By bringing this co-branded merchandise to the United States, Starbucks and the Harry Potter franchise would not only cater to the evidence-based demand but also further bolster their brand image and revenue. This move would indeed be a win-win situation - for the brands that we love and for us fans who would get to indulge in this unique experience.
It's time to raise our voices and let Starbucks, along with the Harry Potter franchise, know that it's time to expand their co-branded merchandise offering to the United States. Please sign this petition and join the campaign. Let's add a little more magic to our daily coffee run. These are not just products; they are an experience that we Potterheads in the United States deserve too!

3
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Petition created on January 19, 2025