Burt's Bees was once a true natural brand, with lip balms made of beeswax and almond oil. Since being bought out by Clorox, these products have incorporated seed oils into their ingredients. Despite seed oils being harmful and ultra-processed, Burt's Bees still advertises their lip balms as natural. "Natural" and "clean" labels are unregulated, and Burt's Bees has an obligation to be transparent and either bring back the natural recipe or stop advertising as a natural product. The tagline on their packaging is "Earth Friendly Natural Personal Care Products". This is inaccurate and false advertising. 

This recipe also causes lip dryness despite being a lip balm, leading to a dependence on the lip balm. This isn't necessary- Burt's Bees is already an extremely mainstream brand that practically everybody knows about. Repeat customers should be created based on integrity and quality, not by creating dependence.