Bring back The Lego Bionicle and Hero Factory Themes

Bring back The Lego Bionicle and Hero Factory Themes

The Issue

As an avid fan and supporter, I write this petition out of deep concern for the abrupt discontinuation of Bionicle and Hero Factory themes in Lego. Hero Factory and Bionicle were a significant part of many childhood memories, and their sudden disappearance has left a void that needs to be refilled. These themes had a unique way of inciting creativity and imagination, characteristics that many of us still value and long for in today's Lego themes.

It's not just a personal sentiment. Lego itself has acknowledged the impact of these themes. In 2014, Lego’s annual report acknowledged that “Bionicle, in particular, contributed positively to the sales growth.” (Lego Annual Report, 2014). Therefore, the discontinuation was not due to a lack of popularity or interest.

Returning these themes to Lego's roster is more than appealing to nostalgia; it is about recognizing an integral part of Lego's history that influenced many enthusiasts worldwide. Bearing in mind the potential for sales growth and the fervent fan base, reinstatement of these themes seems a wise consideration for Lego.

I urge you to join me in signing this petition to prompt Lego to reinstate the Bionicle and Hero Factory themes. Please, let us bring back these cherished memories and introduce them to a new generation eager for creative challenges.

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The Issue

As an avid fan and supporter, I write this petition out of deep concern for the abrupt discontinuation of Bionicle and Hero Factory themes in Lego. Hero Factory and Bionicle were a significant part of many childhood memories, and their sudden disappearance has left a void that needs to be refilled. These themes had a unique way of inciting creativity and imagination, characteristics that many of us still value and long for in today's Lego themes.

It's not just a personal sentiment. Lego itself has acknowledged the impact of these themes. In 2014, Lego’s annual report acknowledged that “Bionicle, in particular, contributed positively to the sales growth.” (Lego Annual Report, 2014). Therefore, the discontinuation was not due to a lack of popularity or interest.

Returning these themes to Lego's roster is more than appealing to nostalgia; it is about recognizing an integral part of Lego's history that influenced many enthusiasts worldwide. Bearing in mind the potential for sales growth and the fervent fan base, reinstatement of these themes seems a wise consideration for Lego.

I urge you to join me in signing this petition to prompt Lego to reinstate the Bionicle and Hero Factory themes. Please, let us bring back these cherished memories and introduce them to a new generation eager for creative challenges.

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Petition created on April 3, 2025