In the norm where eating fast food for dinner is classified as nothing special, McDonalds took this to a different level in the 1980's with the introduction of Mac Tonight, the snazzy singing moon that made McDonalds a go-to evening experience.

It is understood that there is nothing holding anything back from someone eating fast food at night, but what made Mac Tonight stand out was the ability to encapsulate himself into the minds of many viewers, which encouraged their decisions to dine at said restaurant. Most commercials nowadays do not understand the concept of balancing unique identity with memorability, mostly relying on concepts such as nostalgia factor or pre-existing skits to carry them towards consumers. While this could be mistaken as a further plan to bait viewers with nostalgia, it is not what this petition stands for at all.

The intentions of the Bring Back Mac Tonight petition is to revive a forgotten and treasured character in the McDonalds world, especially in a time where we have seen the reappearances of characters such as Grimace and the Hamburgler after years of obscurity. Not only could McDonalds revive Mac Tonight from the dead, but it can also be used to bring in more consumers, since memorability and unique advertising can convince one to purchase from said vendor. McDonalds could benefit above seas of its competitors, using similar scenarios to Burger King's jingles. The same old aspects of commercialization can still be used, especially when done right. Others, excluding Ronald McDonald himself are finding themselves in commercials once more, so why not Mac Tonight?

Let's bring the "fun" back into the concept of eating late.