In an effort to simplify its menu, Starbucks has removed lactose-free milk as one of its alternative dairy options. The remaining choices—oat, soy, and almond milk—are high in sugar and may not be suitable for many customers, particularly those with nut allergies. This change could alienate a significant portion of the lactose-intolerant population, potentially reducing foot traffic and negatively impacting sales. To better serve its diverse customer base and maintain market share, Starbucks should consider reinstating lactose-free milk while evaluating the removal of less essential seasonal beverage options instead.