In 1962, the RC Cola company changed the world forever by marketing Diet Rite, initially released as a diabetic product in in 1955, as a healthful product to the general public.  Diet Rite introduced the idea of diet cola to the world.  After being reformulated in 2000, it became the first major diet soda in the US to use neither aspartame nor saccharin as a sweetener.  Diet Rite consistently led the diet soda market in new ideas and formulas.

Diet Rite was the last available mainstream aspartame-free zero caffeine diet cola that did not use Stevia as its sweetener.  Diet Rite is a cultural staple and a symbol of Americana.  It was the first diet soda ever made.  By ceasing production of Diet Rite, Dr. Pepper/Keurig has killed a piece of American history.

The consumer must be heard.  Diet Rite was a fabulous product that filled a specific niche in a way that no other product does.  We cannot allow Diet Rite to remain discontinued.  Bring back Diet Rite!