Bring back Axe Clix/Click Body Spray to the U​.​S. Market!

The Issue

Axe Clix (also known as Axe Click) was once one of the most popular and distinctive men’s body sprays available in the United States. Known for its fresh, youthful, and confidence-boosting scent, Clix/Click became a staple for many—especially teens and young adults in the 2000s and 2010s. Sadly, this beloved scent was recently discontinued in the U.S., leaving longtime fans scrambling to find remaining stock online or relying on overpriced resellers.

Despite its discontinuation here, Clix is still being produced and sold in select European countries, proving that the demand for this scent hasn’t disappeared—it's simply been overlooked in the American market.

We believe there is a strong market and emotional connection tied to this fragrance and deserves a full return to the US Market. We are urging Unilever, the parent company of Axe, to recognize the continued love for Axe Clix in the United States and bring this fan-favorite scent back to American shelves.

Let’s show Unilever that Axe Clix still has loyal fans in the U.S. who want to “Click” again!

Sign and share if you agree—bring back Axe Clix/Click!

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The Issue

Axe Clix (also known as Axe Click) was once one of the most popular and distinctive men’s body sprays available in the United States. Known for its fresh, youthful, and confidence-boosting scent, Clix/Click became a staple for many—especially teens and young adults in the 2000s and 2010s. Sadly, this beloved scent was recently discontinued in the U.S., leaving longtime fans scrambling to find remaining stock online or relying on overpriced resellers.

Despite its discontinuation here, Clix is still being produced and sold in select European countries, proving that the demand for this scent hasn’t disappeared—it's simply been overlooked in the American market.

We believe there is a strong market and emotional connection tied to this fragrance and deserves a full return to the US Market. We are urging Unilever, the parent company of Axe, to recognize the continued love for Axe Clix in the United States and bring this fan-favorite scent back to American shelves.

Let’s show Unilever that Axe Clix still has loyal fans in the U.S. who want to “Click” again!

Sign and share if you agree—bring back Axe Clix/Click!

The Decision Makers

Consumer Care Team
Consumer Care Team
Axe Brand Management
Axe Brand Management
Unilever Personal Care Division
Unilever USA
Unilever USA
Esi Eggleston Bracey – President of Unilever USA & CEO of Unilever North America
Petition updates