

Bring back Arnotts custard creams
The issue
I still cherish the fond memories of sitting at the kitchen table with my Nanna, sharing Arnotts custard creams. These delightful biscuits, with their perfectly balanced sweetness and creamy centre, were more than just a snack; they were a part of our family tradition. Nowadays, my children miss them too, and a piece of our shared history feels lost.
Arnotts custard creams have been a staple in many Australian households for decades. Generations have grown up enjoying these biscuits, pairing them with tea or relishing them as a quick treat. Despite their popularity, the saddening decision to discontinue them has left many of us without a beloved piece of our daily routine. The outcry on social media and local forums shows that I am not alone in this sentiment—people all over the country share my nostalgia and desire to bring them back.
From a business perspective, reviving Arnotts custard creams could prove beneficial. According to market studies, consumer demand for nostalgic foods has increased by 25% over the past five years (source: Food Industry Insights). As individuals continue to seek comforting and familiar products, Arnotts could capitalize on this growing trend by reintroducing the custard creams. Equally, this move would demonstrate Arnotts' dedication to consumer wishes, enhancing their brand loyalty.
We propose that Arnotts conducts a limited-edition re-run of these custard creams, allowing us to once again indulge in these nostalgic treats. Involve customer feedback in the process, perhaps through online polls or community trials, to gauge interest and ensure product satisfaction.
Please join me in urging Arnotts to bring back their beloved custard creams. Together, we can reignite a cherished family tradition and share the joy with future generations. Sign this petition to make our voices heard!

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The issue
I still cherish the fond memories of sitting at the kitchen table with my Nanna, sharing Arnotts custard creams. These delightful biscuits, with their perfectly balanced sweetness and creamy centre, were more than just a snack; they were a part of our family tradition. Nowadays, my children miss them too, and a piece of our shared history feels lost.
Arnotts custard creams have been a staple in many Australian households for decades. Generations have grown up enjoying these biscuits, pairing them with tea or relishing them as a quick treat. Despite their popularity, the saddening decision to discontinue them has left many of us without a beloved piece of our daily routine. The outcry on social media and local forums shows that I am not alone in this sentiment—people all over the country share my nostalgia and desire to bring them back.
From a business perspective, reviving Arnotts custard creams could prove beneficial. According to market studies, consumer demand for nostalgic foods has increased by 25% over the past five years (source: Food Industry Insights). As individuals continue to seek comforting and familiar products, Arnotts could capitalize on this growing trend by reintroducing the custard creams. Equally, this move would demonstrate Arnotts' dedication to consumer wishes, enhancing their brand loyalty.
We propose that Arnotts conducts a limited-edition re-run of these custard creams, allowing us to once again indulge in these nostalgic treats. Involve customer feedback in the process, perhaps through online polls or community trials, to gauge interest and ensure product satisfaction.
Please join me in urging Arnotts to bring back their beloved custard creams. Together, we can reignite a cherished family tradition and share the joy with future generations. Sign this petition to make our voices heard!

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Petition created on 1 October 2026