Zoella has a huge online following. Around the globe, people listen to her every word. So, when she decides to shame people as well as share homophobic and racist behavior, is this something that people will listen to? 

Is this behavior acceptable in today's world? Will people influenced by her think that this is behavior that is right and is a good thing?

Zoella has multiple product ranges which do very well in stores. However, the brands that these stores should stock people who are morally good people? So, by having someone who decides to share their opinions which are cruel and rude, does this show the store in a positive light?

Stores should be ashamed of selling Zoella's products. Is this the face of someone you want representing your brand?