The Big Ten Conference's "Map Campaign" premiered in the 2014 football season to showcase the new 14-team Big Ten, following the inclusion of Maryland and Rutgers. Since then, this commercial has been a constant in our conference. Anyone tuning into a Big Ten game would be blessed with seeing this beautiful commercial.

It all begins with a shot of the Rose Bowl, the classic Big Ten versus Pac 12 battlefield. From there, the camera is shot across the country until we reach Nebraska. As the view pans across Big Ten country, each team's stadium and logo are shown as well as some local landmarks, traditions, and/or history. Finally, Rutgers, the birthplace of college football and the newest Big Ten team, is displayed. (With the New York skyline too, because it's important to get a share of the NYC sports market) To cap it all off, the camera zooms out over the Atlantic and shows every team from Nebraska to Rutgers as a gigantic "B1G" towers over the west coast in the background. It's brilliant, and one thing that has helped the commercial achieve such acclaim is the song used in it, "Silver Lining" by Guards.

Sadly, "Silver Lining" has since been replaced as of the 2021 season. The new song is fine, but it's no "Silver Lining". I, among others, have been quietly displeased by this change. However, a season with the new commercial has me feeling the need to take action. I am calling on the Big Ten Conference, Commissioner Kevin Warren, and the advertising company behind the "map campaign", TeamWorks Media, to revert the song to "Silver Lining". I ask that you join me in signing this petition, so that we may see the return of the original "map commercial".