Ban plastic drink bottles from Meal Deals
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Television and press coverage of the Plastic Ocean has raised the public and retailer's awareness of the scourge of plastic. Government and retailers are going to take action, but their target date is a long way in the future and WE NEED TO TAKE ACTION NOW.
After a week of living (or attempting) to live PLASTICFREE I can see that there are SWAPS, but retailers need to help consumers to make swaps EASIER and reduce our PLASTIC CONSUMPTION immediately.
Whilst action on RECYCLING is important, REDUCING OUR PLASTIC CONSUMPTION is the way CONSUMERS can make an immediate impact.
Boots (I think) was the retailer which brought a cheaper lunch deal to the high street in the form of the lunchtime MEAL DEAL. So I think it is Boots which should lead the march on NOT FORCING consumers to buy PLASTIC BOTTLES over glass/tin can alternatives.
At the moment, the lunchtime MEAL DEAL forces the consumer to buy a drink in PLASTIC BOTTLE. I know. I have done this myself, numerous times. I grumbled to myself that I prefer Coke from a can, but still complied with the MEAL DEAL instructions and reached for a PLASTIC BOTTLE.
So ONE EASY SWAP for Retailers.
No need for complicated new supply chain or manufacturing process ...the product is already there (cans and bottles).
A quick run of new shelf edge labelling.
Massive reduction in the number of PLASTIC BOTTLES consumed across the UK every lunchtime.
Simply.. BAN PLASTIC DRINK BOTTLES FROM THE MEAL DEAL.
Come on Boots, let's do this.
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