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Sales of almond, soy, coconut, and other plant-based milks are soaring. Meanwhile, consumer demand for dairy is tanking as Americans become aware of its cruelty to cows, how it has cheated consumers, and the havoc that cow’s milk can wreak on our bodies (got lactose intolerance?).

As each generation consumes less milk than the one before it, Big Dairy is panicking. The industry is left crying over spilled milk—literally, dumping millions of gallons of unwanted milk down the drain.

Big Dairy is desperate, and it’s turning to the FDA to help squash the rise of plant-based milks. In 2010, the National Milk Producers Federation (NMPF) urged the federal government to block the use of words like “milk” and “cheese” on the labels of dairy-free products. Years later, that hasn’t worked, so the NMPF is back at it, this time by whipping up members of Congress to write to the Food and Drug Administration about how such labeling is “misleading and illegal.”

Truly misleading, however, are current dairy product labels, which do not state what’s really inside: bovine mammary secretions, produced by cows and comprising just the right mix of proteins and hormones for their calves to grow hundreds of pounds in mere months.

The NMPF claims that it’s worried about confusing consumers. That’s exactly why the NMPF should label its own products as “cow milk,” “cow cheese,” and “cow ice cream.” That way, consumers will understand what they're really buying.

You can help us continue to advocate on behalf of cows and consumers: Join our network of activists to become part of a movement and get empowered to create meaningful change on behalf of animals. We’ll send you emails biweekly with actions you can take online and in your community, and you’ll unlock exclusive resources and support to level up your activism. With the help of compassionate volunteers like you, we’re taking ag industry giants like Cooke Aquaculture, Tyson Foods, and Amick Farms to task for horrific abuses exposed by our undercover investigators and putting compassionate vegan options on the menu at massive chains like Subway and Dunkin’. 

Together, we can create a more compassionate world for all animals: Get started today with a quick & easy online form.