Mintel: Dairy Milk Sales Are Dropping and Will Keep Dropping

Moo-ve over milk! A recent report from market research firm Mintel says that "sales of dairy milk decreased 7% in 2015 and are projected to drop another 11% through 2020." Mintel, which found that 49% of Americans drink non-dairy milk, largely attributes this marketplace shift to consumers scooping up dairy-free milks often seen as healthier. The ice cream industry, also seeing melting sales, has been getting a boost from popular new non-dairy options. It’s hard for Big Dairy to skim over this fact: The future is looking dairy-free!