Whether we are women ourselves or if we consider the mothers, sisters, daughters and female friends in our lives, Violence Against Women (VAW) is a global health problem of epidemic proportions that affects us all as more than 1 in 3 women worldwide have experienced physical or sexual violence, according to the latest report by the World Health Organisation. For far too long, VAW has been stereotyped as “a women’s issue”. It’s time for men and boys to step up because their participation is vital for ending VAW within our families and communities.
This is what compelled The Pixel Project to create the Celebrity Male Role Model Pixel Reveal campaign – to engage men in taking up their roles in ending the global atrocity of VAW. The campaign features 4 world-famous men who serve as positive role models and are speaking out to prevent and stop VAW, and encouraging other men and boys to do the same.
We are asking you to sign our petition to help us recruit Benedict Cumberbatch as our fourth and final Celebrity Male Role Model for the Pixel Reveal campaign. Mr Cumberbatch will be featured alongside a Nobel Laureate, a Pulitzer Prize Winner and a famous Environmentalist.
All we are requesting from Mr Cumberbatch is 2 hours of his time for our international award-winning photographer Jillian Edelstein to take his portrait and record his public service announcement for the campaign by February 2014. Working along this timeline will enable us to launch the campaign on International Women’s Day (March 8, 2014).
Mr Cumberbatch’s participation will help us raise US$1 million in benefit of the USA’s National Coalition Against Domestic Violence and The Pixel Project. The campaign will raise the US$1 million through a mystery million-pixel virtual portrait collage of the 4 Celebrity Male Role Models that will be unveiled pixel by pixel as donors worldwide donate US$1 per pixel. As each male role model is revealed, an exclusive anti-VAW public service announcement from him will be launched online.
The Pixel Project will be awarding six US$25,000 grants from our share of the Pixel Reveal proceeds to six anti-VAW charities across the world. We will honour Mr Cumberbatch’s support for stopping VAW by allocating one of the grants to an anti-VAW charity of his choice.
Thank you for your support!
It’s time to stop violence against women. Together.
The digital portraits of Mr Cumberbatch in the petition banner are used with kind permission from Momiji95. View more of her artwork at http://momiji95.deviantart.com
To learn more about this campaign, visit http://is.gd/BCRoleModel2014
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To learn more about The Pixel Project and our campaigns, visit www.thepixelproject.net
To join our Benedict Cumberbatch Recruitment Street Team, email firstname.lastname@example.org
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