Back in 2012, telecommunication company Bell decided to stop sponsoring rodeo events. http://marketingmag.ca/brands/bell-moves-stampede-sponsorship-away-from-rodeo-56683/

This year however, it looks like they have taken a step backward in the compassion department and have thrown their name and money behind a rodeo event called Broncs After Dark. https://calgary.ctvnews.ca/calgary-stampede-adds-broncs-after-dark-to-evening-grandstand-show-1.5480440

Despite the fact that 62% of Canadians are against using animals in rodeos (Poll by Research Co, Sept 2020), Bell is willing to risk it's reputation in order to be part of the Cruelest Show On Earth, the rodeo at the Calgary Stampede. 

Tell Bell that you are against their involvement with or endorsement of rodeo events in any way, shape or form and demand that they avoid partnering with events that use animals for entertainment in the future. Let's keep the Bell grandstand show and any opening events free of animal abuse!

Sign the petition and SHARE WIDELY! If you are a Bell customer, you can use their contact form to send a personal message here https://support.bell.ca/Resolve-a-concern

Further actions you can take would be to email them corporate.secretariat@bell.ca;Investor.relations@bell.ca;MediaRelations@bell.ca;Responsibility@bell.ca