Several months ago, a YouTube user named Incept created a parody video involving an animal documentary owned by BBC. This video, titled "Lemme Smash" quickly became famous; being shared on Facebook by numerous users. The original Youtube video had millions of views. 

In spite of the video being protected by being a parody, BBC took it down for copyright. When Incept tried revoke it, BBC held firm. (https://youtu.be/Z9cLixCysVQ)The original video has been removed from Youtube, even though numerous copies across the web remain.

This is a bad move for BBC. It makes them look stingy and anti-modern. It inspires spite from their younger (and thus future) audience. The parody led to more views for BBC's channel and the documentary that was used (https://youtu.be/_H9TyXiXM2k ) I am a zoology nut, but I hadn't seen that documentary until the meme advertised it.

Incept has stated before that they don’t care if BBC requires them to make it non-profit. What they care about most was having their creative work up on their channel with people being able to laugh at it. Tell BBC to respect parodies of their works, adapt to modern culture, and let Incept show their creative work on their channel!