It was Brentford's most famous landmark – the Lucozade sign which sat alongside the Golden Mile's A4 and M4. Now it lies in a museum. Let's raise it from the dead it and restore it to its full glory for all the world to admire again. It's more than an advert, it's a work of art, part of Brentford's culture.

As the town centre is redeveloped, the constructors Ballymore say they want to use Brentford's history to turn it into a cultural hub. Here's their chance! They can restore the town's most iconic image – and at the same time give more of a role to the nine-storey car park they've built on the High Street. They want the car park to be a "gateway". The Lucozade sign really was a gateway, a brilliant one seen by millions, perhaps billions. And now it can be a gateway again.

The sign's restoration would trigger headlines, attracting national and global media attention to the town's own restoration. Brentford needs a big, bold imaginative gesture. This is it.

For practical purposes, it may not be the original artefact itself. It's the identifying message that counts: this is Brentford, and we are unique. Welcome!

This petition is addressed to Ballymore and Hounslow Borough Council, courtesy of Brentford Today & TV/Facebook.