Appoint Bluey and Bingo as mascots for Brisbane 2032

Recent signers:
Nicholas O'Brien and 9 others have signed recently.

The issue

The Brisbane 2032 Olympic and Paralympic Games present a unique opportunity to showcase the best of Australian culture to the world. What better way to do this than by appointing Bluey and Bingo as the official mascots for the Games? These beloved characters, from the Emmy Award-winning children's television program 'Bluey,' have captured the hearts of millions worldwide with their delightful antics and embodiment of the quintessential Australian spirit.

Bluey is more than just a popular animated series; it is a representation of contemporary Australian life, celebrating the values of family, joy, creativity, and adventure. The series is set in Brisbane, making Bluey and her sister Bingo perfect ambassadors for the city and the nation as they welcome athletes and visitors from around the globe.

Having Bluey and Bingo as the official mascots would not only bring joy to children and adults alike but also boost national pride and cultural recognition. Their selection could foster deeper connections with both local attendees and international visitors, reinforcing Australia's reputation for hospitality and inclusivity.

Moreover, the symbolism of Bluey and Bingo could extend beyond the festivities of the Games. These characters promote the importance of play, imagination, and family values, aligning perfectly with the Olympic ideals of excellence, respect, and friendship.

By appointing Bluey and Bingo as the official mascots, the Brisbane 2032 Organising Committee will ensure the Games leave a lasting and endearing legacy. It will create an impactful narrative that resonates with audiences of all ages and backgrounds.

Bluey isn’t just a children’s TV show — it’s one of Australia’s most successful cultural exports of all time. 

Set in Brisbane and loved worldwide, Bluey and Bingo already represent the values the Olympic Games claim to champion: family, play, fairness, resilience, inclusion, and joy.

As Brisbane prepares to host the 2032 Olympic and Paralympic Games, the opportunity is obvious.

Bluey and Bingo are instantly recognisable across generations and cultures. They are proudly Brisbane-born, globally adored, and uniquely capable of presenting a modern, warm, family-friendly image of Australia to the world.

Making Bluey and Bingo the official mascots of the Brisbane 2032 Games would:

🔹Create an immediate emotional connection with global audiences

🔹Celebrate Brisbane’s creative industry and cultural identity

🔹Appeal to families and younger audiences worldwide

🔹Strengthen tourism, merchandising, and international branding

🔹Showcase Australian storytelling at its best

This petition calls on the Brisbane 2032 Organising Committee to formally pursue Bluey and Bingo as the official mascots of the Brisbane 2032 Olympic and Paralympic Games, in collaboration with Ludo Studio and the ABC.

Sign this petition to support our call for the Brisbane 2032 Organising Committee to make Bluey and Bingo the official mascots, and help us share the magic of these iconic characters with the world.

The world already associates Brisbane with Bluey.

Let’s make it official.

23

Recent signers:
Nicholas O'Brien and 9 others have signed recently.

The issue

The Brisbane 2032 Olympic and Paralympic Games present a unique opportunity to showcase the best of Australian culture to the world. What better way to do this than by appointing Bluey and Bingo as the official mascots for the Games? These beloved characters, from the Emmy Award-winning children's television program 'Bluey,' have captured the hearts of millions worldwide with their delightful antics and embodiment of the quintessential Australian spirit.

Bluey is more than just a popular animated series; it is a representation of contemporary Australian life, celebrating the values of family, joy, creativity, and adventure. The series is set in Brisbane, making Bluey and her sister Bingo perfect ambassadors for the city and the nation as they welcome athletes and visitors from around the globe.

Having Bluey and Bingo as the official mascots would not only bring joy to children and adults alike but also boost national pride and cultural recognition. Their selection could foster deeper connections with both local attendees and international visitors, reinforcing Australia's reputation for hospitality and inclusivity.

Moreover, the symbolism of Bluey and Bingo could extend beyond the festivities of the Games. These characters promote the importance of play, imagination, and family values, aligning perfectly with the Olympic ideals of excellence, respect, and friendship.

By appointing Bluey and Bingo as the official mascots, the Brisbane 2032 Organising Committee will ensure the Games leave a lasting and endearing legacy. It will create an impactful narrative that resonates with audiences of all ages and backgrounds.

Bluey isn’t just a children’s TV show — it’s one of Australia’s most successful cultural exports of all time. 

Set in Brisbane and loved worldwide, Bluey and Bingo already represent the values the Olympic Games claim to champion: family, play, fairness, resilience, inclusion, and joy.

As Brisbane prepares to host the 2032 Olympic and Paralympic Games, the opportunity is obvious.

Bluey and Bingo are instantly recognisable across generations and cultures. They are proudly Brisbane-born, globally adored, and uniquely capable of presenting a modern, warm, family-friendly image of Australia to the world.

Making Bluey and Bingo the official mascots of the Brisbane 2032 Games would:

🔹Create an immediate emotional connection with global audiences

🔹Celebrate Brisbane’s creative industry and cultural identity

🔹Appeal to families and younger audiences worldwide

🔹Strengthen tourism, merchandising, and international branding

🔹Showcase Australian storytelling at its best

This petition calls on the Brisbane 2032 Organising Committee to formally pursue Bluey and Bingo as the official mascots of the Brisbane 2032 Olympic and Paralympic Games, in collaboration with Ludo Studio and the ABC.

Sign this petition to support our call for the Brisbane 2032 Organising Committee to make Bluey and Bingo the official mascots, and help us share the magic of these iconic characters with the world.

The world already associates Brisbane with Bluey.

Let’s make it official.

Support now

23


The Decision Makers

Brisbane 2032 Organising Committee (Brand & Marketing Team)
Brisbane 2032 Organising Committee (Brand & Marketing Team)
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Petition created on 4 January 2026