Every year in India, about 2 crore girls enter puberty. Very often, especially for those with access to TVs, their first introduction to their Periods involves the brand ‘Whisper’. And having to go to a store and ask for ‘Whisper’ subliminally instructs them that periods are something to be secretive about, re-affirming the archaic Indian mentality even amongst girls.

The year is 2017 and menstruation is still a hushed topic even in India’s most urban areas. We believe that Whisper can make a potent statement to the entire country by choosing to name itself something more liberating and empowering. And in doing so, help erase the stigma against a woman when she is on her period by creating room for dialogue and education about the subject.

If you believe this too, join us in asking Whisper to change its name.