Dear President Agnelli,

 The new Juventus "logo" has a very simplistic design and reflects "The Juventus way of living" according to you.

But nothing about Juventus is simple. Juventus is complicated. In a good way. It is rich. It is historic (yet modern). It is complex. It embodies happiness but also tragedies. It is a struggle. It is resistance. It is glory.

That is all represented in the black and white stripes. The little crown. The charging bull. The yellow halo. The shining stars. 

We do not want our Juventus to be just like any company, brand or franchise with a "logo".

Juventus is a football club. It’s a family, a culture and a tradition of its own. Juventus deserves an appropriate badge, a crest, an emblem. 

 It's good that our club is always forward-looking and constantly striving for innovation. While doing that, we'd like to carry something from the past with us to the future. Plus, somethings should be left alone.

 Fino Alla Fine.

 A Juventus fan.