The National Advertising Division (NAD) of the Better Business Bureau—an institution designed to bolster consumer trust in advertising—recommended, among other things, that the meat certification One Health Certified (OHC) discontinue its animal welfare claims.

The NAD’s ruling is a major victory for our efforts to fight humanewashing from bogus certifications created by the meat industry.

The NAD recommended that OHC, which can be found nationwide on poultry products at grocers like Aldi, cease its claim to be a superior animal welfare label, its claims to being a holistic approach to certification, its claims that “prompt treatment of sick animals is required,” and some of their antibiotic and environmental claims.

Importantly, the NAD argued that some of OHC’s animal welfare claims imply that it goes above and beyond industry standards and that “in the absence of evidence that OHC’s standards are superior to industry standards, NAD recommended that the claims be discontinued and that OHC avoid conveying the message that its certification program exceeds industry standards.”

Read more about the decision on our blog.