Petition Closed

ALDI AUSTRALIA'S TV AD SHOWING ELEPHANT 'PROP' BEING COOKED ALIVE MUST BE DITCHED NOW!!!

This petition had 3,134 supporters


ALDI Australia's TV ad showing an elephant shaped 'prop' being cooked alive must be ditched.

This vile ad clearly is far from light hearted and amusing as ALDI Australia seems to believe. The ad showing a caveman holding a spear which he uses to poke the  elephant shaped prop, or woolly mammoth as ALDI describes it, is utterly obscene.

How ALDI can possible believe this to be anything other than promoting and inciting animal cruelty is disturbing. This is not the first time this ad has been targeted as promoting animal cruelty. In 2015 the ad was attacked by members of the public who believed it to be inciting animal cruelty. The Advertising Standards Bureau (ASB) believed the ad to be acceptable stating that:

“The board acknowledged that the cooking of a live animal would be upsetting to some members of the community but considered in this instance we can only see the shape of an animal.

"As that animal is extinct the board considered that the overall theme of the advertisement is far-fetched and humorous enough to not be depicting, condoning or encouraging violence towards living animals and is not an act that could be copied by members of the community.”

Ad in question is below:

https://www.youtube.com/watch?v=CerUbnG3hL0

It could be said that the ASB's attitude toward this ad is just as troubling as ALDI's.

Sadly ALDI refuses to listen to the publics concerns about this ad and continues to air it without any respect or consideration for those who believe it to be nothing more than and ad promoting and trivialising, animal cruelty.

Courtesy of ad news:

An Aldi ad showing a caveman cooking a live woolly mammoth has escaped the ire of the Advertising Standards Bureau (ASB) despite complainants calling the ad “animal abuse”.

The ad is part of Aldi's “Like Brands. Only Cheaper” positioning and aims to show that two different types of tin foil are the same in terms of quality. It shows a caveman prodding a foil-wrapped mammoth he is cooking over a fire, while the mammoth’s front legs move and it makes a sound.

Aldi noted that the television commercial is intended to be “absurd” and “is obviously an unrealistic scenario that would never take place in the real world.”

“It is so exaggerated and unrealistic, that most members of the community (or the prevailing community) would consider it humorous, and not a depiction of or condoning violence against animals,” it added.

The ASB agreed, dismissing the complaints on all accounts.

“The board noted that mammoths are extinct and considered that most reasonable members of the community would recognise the imagery of a caveman and mammoth is not a real-life depiction and a living mammoth is not being cooked over a fire,” the ASB said.

“The board acknowledged that the cooking of a live animal would be upsetting to some members of the community but considered in this instance we can only see the shape of an animal.

"As that animal is extinct the board considered that the overall theme of the advertisement is far-fetched and humorous enough to not be depicting, condoning or encouraging violence towards living animals and is not an act that could be copied by members of the community.”

See full article below:

http://www.adnews.com.au/news/sickening-woolly-mammoth-aldi-ad-dodges-asb-gavel

The elephant shaped prop or woolly mammoth as ALDI describes it, showing tusks hanging out from under the foil is not only disrespectful to animals, it also shows ALDI's disrespect toward animals. Using props shaped as animals being cooked alive, not to mention showing a caveman stabbing the elephant shape object with a spear is absolutely sick. This is not the first time ALDI has offended animal lovers, but instead of pulling offensive ads from the air ALDI, in the past, has chosen to keep ignore the publics concerns. In fact ADLI has gone as far as saying, in response to one ad which showed a 'real' computer generated dog being picked up by its head, that “no reasonable viewer” would believe the ad to be cruel.

ALDI'S SHREDDED CHEESE AD:

COURTESY OF AD NEWS:

Full article below with link to ad in question:

http://www.adnews.com.au/news/totally-inappropriate-aldi-ad-rules-ok-by-asb#HbYFyUkfl6yhYzWp.99

A complaint on an Aldi cheese ad has been dismissed by Advertising Standards Bureau, despite accusations it demonstrated animal cruelty.

The ad opens with a small dog looking at the screen, when a metal “claw” - the kind seen in arcade machine games – appears above the dog, picking him up and throwing him off the screen.

One complainant says: “This ad trivialises animal cruelty issues. It is not funny. Children will imitate it - lifting dogs by their heads. Animals are not toys and should not be equated with toys.

“This act of lifting the dig is totally inappropriate. This is called cruelty to a live animal. This ad also encourages children to copy this act.”

Aldi responded saying the claw is superimposed over the footage of the dog and “no reasonable viewer” would conclude the claw ever touches the dog.

“There is nothing in advertisement that amounts to animal cruelty. Nor is there anything in the advertisement that would be capable of encouraging children to carry out acts of cruelty towards animals,” Aldi says.

http://www.adnews.com.au/news/totally-inappropriate-aldi-ad-rules-ok-by-asb

ALDI appears to believe that using animal props or live animals in ways which offend the public to be acceptable showing that its customers don't come first.

Please let ALDI know that you find its recent Australian TV ad promoting foil to be nothing but offensive and obscene.

 

 



Today: Taylor is counting on you

Taylor Spencer needs your help with “ALDI AUSTRALIA'S AD SHOWING ELEPHANT SHAPED 'PROP' WRAPPED IN FOIL BEING COOKED ALIVE MUST BE DITCHED!”. Join Taylor and 3,133 supporters today.