I am a 66-year-old individual, still working full-time, as I can't afford to retire .I have enjoyed television as a source of comfort for many years. From experience and with age, I've realized my viewing habits on BBC are not meriting the fee I am asked to pay for the TV Licence - my only watch being one program, Master Chef. Like me, there are potentially millions of others who too might be paying for something they hardly use. 

The BBC licence fee, which originated in 1923 as a radio licence, has shown little progression, despite the tremendous advancements and increased competition in the television industry (The Guardian, 2020). This dated and compulsory payment system raises important questions about public choice, especially considering the growth of platforms where viewers pay for what they want to watch or are funded through advertising.

It is time that the BBC consider moving to a 'pay to view' system or introduce advertising, a norm adopted by most global multimedia organizations. Implementing this change will give viewers the freedom of choice and provide value for their hard-earned money. The BBC needs a significant revamp in the way it operates and takes viewer preferences into account.

I urge you to join this plea and advocate for a fairer TV Licence fee system. It is time that we, the viewers, have our say in how we are charged for what we watch. Please sign this petition and let's campaign for a more equitable way of paying for our television content.