- Foundation related to 51FIFTY drink starts campaign to end mental illness stigma - Mental health advocates launch campaign that advocates for autism - Supporters of 51FIFTY get vocal TheMighty.com: Energy Drink 51Fifty Under Fire for Stigmatizing Mental Illness “It’s important to us that we source local products. 51Fifty energy drink was popular among Save Mart shoppers; however, our sale of the product was never intended to diminish the seriousness of mental illness,” Save Mart spokesperson Nannette Miranda told ABC30. “We have made the decision to discontinue this product in our stores.” NPR audio and text: Controversy Brews As Save Mart Drops Energy Drink Over “51FIFTY” Name “I’m the real 5150 and I’m telling you this is stigma. We don’t live the madness by choice and to say that it’s a choice is false.” – Eve Hinson Fresnobee.com: Save Mart drops 51FIFTY energy drink; name is offensive, mental health advocates say “It’s all about giving back and helping out.” – Carlos Vieira, 51Fifty CEO, about autism awareness Los Banos Enterprise: Save Mart drops brand name tied to mental illness “It’s making fun of a condition that’s an illness,” Hinson said. “The stigma of mental illness is so integrated in our society people don’t realize they’re making fun of a crisis moment.” and “My friends were telling me, you’re crazy for showing up at the racetrack. You have zero experience racing cars. I said, ‘No, guys, I’m going to do it. I want to create a logo to represent that.’ ” – Carlos Vieira 51FIFTY energy drink’s name too close for comfort, mental health advocates say Eve Hinson of Fresno has asked 51FIFTY to change the name since last year. … Losing Save Mart as a customer won’t convince Vieira to change the name of the drink. “Changing the name would totally go against what 51FIFTYmeans,” he said. More coverage at link.