Petition updateStop Promoting Mental Illness StigmaSAVE MART SIDES WITH RESPECTING MENTAL HEALTH AND THOSE DEALING WITH ITS EFFECTS – PULLS 51FIFTY ENE

Eve ReilandFresno, CA, United States
Mar 26, 2016
MERCED COUNTY, CA – A local energy drink beverage is under fire again and this time it’s about their ingredients or marketing to kids, this time it’s about their name, 51FIFTY. The call numbers “5150” are used by law enforcement and medical personnel when describing a person who maybe suffering a variety of mental health issues. And now Save Mart has announced they will stand with mental health advocates and no longer carry the drink in any of their stores. Save Mart is the largest retailer of the energy drink.
Developed from an idea given to him by his book-keeper, Carlos Viera, a local Livingston sweet potato grower paid a lab to develop a palatable flavor and jumped on the energy drink craze late in 2011. Though Viera states on his website that the name is meant to represent “a person who never quits, meets all challenges head on, doesn’t feel fear, pushes the limit and is crazy enough to chase his or her dream,” a local mental health advocacy group has put the brakes on his dream and 51FIFTY… for now.
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